Marketing McDonald's in India Essay Example | Topics and Well Written Essays - 5000 words

Marketing McDonald's in India - Essay Example Ltd. Ever since its launch; there has been significant amount of internal and external threats that have been faced by the brand on a regular basis. The SWOT Analysis Strengths: The brand McDonalds presents the American culture in the customized Indian menus, which is a huge take home for Indian consumers. The big and established brand name of McDonald’s has become a part of the lifestyle of today’s India, and youngsters in the age group of 18 -25 finds it as an enriching and satisfying experience while satisfying their taste buds. Low priced meals for the lunch and dinner time have helped the brand to attract young consumers in the McDonalds outlets, who try to cover up their eating habits with their limited pocket money based finances (ICMR n.d., p.7-8).. The menu is highly customized in nature in order to cater to the taste and preferences of Indian consumers (ICMR n.d., p.6-7). Highly segmented division of food menus for catering to both vegetarian and non vegetaria n consumers (ICMR n.d., p.7). Provides value for money products for single items and bundled product offerings for multiple items, thereby giving the customers a very effective pricing advantage that fits into their consumption styles and patterns (ICMR n.d., p.7). Weakness With the rise in fuel costs, offering flat prices for home delivery just at the rate of Rs.10 may actually reduce the profit margin for the brand in the long run. Due to tremendous popularity of the brand, there has been a significant amount of opportunity cost involved with the failure to entertain customers. Failure to entertain customers due to non availability of space in the outlets may lead customers to switch to other brands like KFC, Dominos etc. Opportunities From the time period of 1995, when McDonalds fast entered into Indian market through joint venture collaboration, an average person used to eat out only 3-4 times a month. But there has been a significant change in the consumer behaviour as of recen t times. As of today, more and more individuals prefer to eat out on a more regular basis with average spending ranging from Rs 100 – 150 (ICMR n.d., p.15). The rise of nuclear families in India has also popularized the concept of eating out and also increasing the number of footfalls at the quick service outlets like McDonalds (ICMR n.d., p.14). Threats In order to keep up with competitors of global repute like KFC, Taco Bell, Domino’s and Pizza Hut who aiming to gain an increase in market share in India by opening new outlets all over India at a very aggressive pace, it is increasingly necessary for McDonalds to get into a hyper expansion mode and fund the expansion into small town areas and regional locations by venturing into Tier II and Tier III cities (ICMR n.d., p.14-15). For developing and sustaining with the expansion process, it is

The Role Of Physical Education In The Universities Essay

The Role Of Physical Education In The Universities - Essay Example Life is full of expectations and it is important that physical education is provided to students so that they can be fully equipped to meet difficulties in life. Therefore physical education is important as it teaches so much more than just education. Education is limited to the classroom only while physical education is within the field or play area of a school or university. It is important that physical education is given to students so that they become stronger and their minds can open up in a very good way. Their strength would focus on building up the society within the future. Also, physical education is a must in today’s times because it puts the students ahead of those students who do not receive physical education. These students remain alert and very active on a day to day basis. They can do their work tasks in a very quick way and get rid of the problems that are within their lives. Their minds become stronger and thus they are always on alert about the environment where they live in. It is a fact that physical education takes care of the mind and the body more than just education, which is boring at times. The sports and fitness classes within universities and schools are important because they look to make the students very fit and sporty. The physical education is necessary as so much more takes place than just physical education. The students become very fit and their bodies come in proper shape. They look like active citizens of society. They start contributing more and more when they are physical educated. These sports and fitness classes bring the best within the students and make them look like good human beings.