Simple Harmonic Motion Dominic Stone Lab Partner

Experiment 1: Simple Harmonic Motion Dominic Stone Lab Partner: Andrew Lugliani January 9, 2012 Physics 132 Lab Section 13 Theory For this experiment we investigated and learned about simple harmonic motion. To do this we hung and measured different masses on a spring-mass system to calculate the force constant k. Simple harmonic motion is a special type of periodic motion. It is best described as an oscillation motion that causes an object to move back-and-forth in response to a restoring force given by Hooke’s Law: 1) F=-kx Where k is the force constant.Then using two different procedures, we calculate the value of the force constant k of a spring in our oscillating system. We observed the period of oscillation and use this formula: 2) T=2(m/k) Then we reduced the equation to solve for the value of k by: 3) k=4^2/slope â€Å"Slope† represents the slope of the graph in procedure B. k is then the measure of the stiffness of the spring. We can then compare k to that of a vertically stretched spring with various masses M. By using the following equation: 4) Mg=kx Where x is the distance of the stretch in the spring.To find the value of the constant k we take the data from procedure A and graph it. Using this graph, we use equation: 5) k=g/slope We can compare the two values of the constant k. Both values should be exact since we used the same spring in both procedures. Here simple harmonic motion is used to calculate the restoring force of the spring-mass system. Procedure Part A: First, we set up the experiment by suspending the spring from the support mount and measured the distance from the lower end of the spring to the floor.After, we hung 100 grams from the spring and measured the new distance created from the stretch of the spring. We then repeated this step for masses 200 to 1000 grams, by increasing the weight by 200 grams each time. Then we took this data and plotted them on a graph with suspended weight Mg versus elongation x. After plott ing this data we were then able to evaluate the force constant k from the slope of the graph. Part B: First, we suspend 100 grams from the spring and let it lay at rest.When the spring was naturally set in its equilibrium position, we slightly pulled down the weight and recorded the time it took for the weight to complete 10 oscillations and calculated the average period of each oscillation. We then repeated this process for masses 100 to 1000 grams by increasing the weight by 100 grams each time. After we completed this process we plotted a graph of T^2 verses suspended mass m with the data. When then found the intercept at T^2=0 to see how it would compare with the value of negative one-third the mass of the spring.We then also determined the spring constant k by calculating the slope of the graph and compared it with the spring constant k in part B. Data Part A: Mg(Kg/s^2)| X(m)| 1. 96| 0. 39| 3. 92| 0. 63| 5. 88| 0. 86| 7. 84| 1. 11| 9. 8| 1. 36| Part B: M(Kg)| T (s)| T(s)| T^2( s^2)| 0. 1| 8. 24| 0. 824| 0. 679| 0. 2| 9. 87| 0. 987| 0. 974| 0. 3| 12. 74| 1. 274| 1. 623| 0. 4| 14. 57| 1. 457| 2. 123| 0. 5| 16. 23| 1. 623| 2. 634| 0. 6| 17. 49| 1. 749| 3. 059| 0. 7| 19. 21| 1. 921| 3. 69| 0. 8| 20. 26| 2. 026| 4. 105| 0. 9| 21. 69| 2. 169| 4. 705| 1| 22. 89| 2. 289| 5. 24| Data Analysis

Immigration Research Paper

Limits on Immigration Is Reform on Immigration somewhere in the near Future? Research Paper What is the first thing that comes to mind when one might think of Immigration? Possibly what is the United States current Immigration Policy? Would you even think that it is considered to be one of the most debatable topics constantly? There are two sides to every debate; I have been assigned to the pro side for immigration stating that I feel that there should be limits placed on immigration to our country and also more regulation of illegal aliens. The controversy over Immigration first started when migration reached a peak in the early 1900’s when between the years of 1900 and 1910 over 1 million immigrants entered the United States each year. (Hsu, 2009) Ever since then, immigration has constantly been in debate. Immigration is the powerful strength behind U. S. population increase, right now accounting for half of total net population boost. Our countries population growth, which at three million per year right now is the maximum in the developed world, is a main cause of many of the United States problems and presents a severe risk to our limited natural resources such as topsoil, forests, clean air and water, and healthy ecosystems. Statistics are saying that the population of the United States in the year 2050 should be around 500 million. The population is not just growing, but it is rapidly increasing. Some states are becoming so overpopulated with this rapid growth that people are comparing them to be growing more immensely than that of some third world countries. This extremely rapid growth is beginning to put a vast strain on our countries natural resources, cities and environmental health. There is beginning to be many conflicts connected with massive population growth, such as heavy traffic, air pollution, water and energy shortages, extremely overcrowded schools, declines in purchasing authority and quality of living, tax increases, and soil erosion. †(WHY A 100,000 LIMIT ON IMMIGRATION IS REALISTIC AND NECESSARY) However, the average American citizen's birthrate is at substitution level. What most of the American population doesn’t realize is that â€Å"over 70% of the United States expansion is due to mass- immigration of people generated into the population growth. †(Immigration) A supreme restraint on legal immigration would considerably decrease on both existing and future chain migration. This restriction would give the United States time to even out the current population, address the problems created by over-stressed city infrastructures and poverty, and to form an environmental policy to protect strained natural resources. A halt would then give time for new immigrants and poor citizens alike to achieve better opportunities through higher salary and improved learning opportunities. â€Å"The Untied states currently takes in over one million legal immigrants each year, which is more than all other developed nations in the world, combined. †(Immigration Regulation) The absolute number of immigrants has basically affected our country's ability to continue to contribute for newcomers and natives equally, and to put it simply has only added to America's problems. Immigration reform has been recently been brought to attention by the Obama administration â€Å"pushing amnesty for illegal immigrants. The Administration has also reversed a number of policies that had improved enforcement. These changes have included ending work place raids and a shift toward â€Å"catch and release† of illegal immigrants, instead of detaining them and deporting them. Rather than chase comprehensive immigration reform, the Administration and Congress should ensure that the existing policies on border security, interior enforcement, and non-immigrant visas are working. (McNeill, 2010). What the Obama Administration should be doing is not pushing so much emphasis towards amnesty, but instead focuses on fixing the problems happening along the border, in the cities, and in the U. S. visa system. An incremental approach should be used to solve these problems, focusing foremost on the security of the border and following through with enforcing immigration laws w ithin the United States, while making visa services more successful and bringing them up to date with the realistic demands of the U. S. economy. The Three-Legged Stool of Immigration Policy During a speech given by Janet Napolitano, U. S. Secretary of Homeland security, she referred to the â€Å"three-legged stool† of immigration reform, where she described the legs as â€Å"serious and effective enforcement, improved legal movement for families and workers, and a firm but fair way to deal with those who are already here. The stool is considered to be initially unstable. The three-legged stool of immigration policy would be more stable if it used the following three legs: Border ecurity, Effective interior enforcement, and an efficient and dynamic visa and naturalization system. Leg #1: Border Security. The U. S. has made some advancement on border security, but a large amount work still needs to be done. Secretary Napolitano’s three-legged stool assumes that this piece has already been accomplished. In addition, the U. S. cannot be convinced how much of this development is the product of improved U. S. border security and how much is the product of the recession, which has reduced economic incentives to cross into the U. S. illegally. Leg #2: Interior Enforcement. Instead of building on past progress, over the past year the Obama Administration has overturned a number of successful core enforcement efforts that began under the Bush Administration. Secretary Napolitano has argued, â€Å"We have replaced old policies that merely looked tough with policies that are designed to actually be effective. †(McNeill, 2010) Leg #3: The Naturalization System. U. S. isa and naturalization programs remain unproductive and the country still lacks a stimulating part-time worker curriculum that legal immigrants can use to come to work in the United States. Advocates with both pro-immigrant and restriction views on immigration have convincing points that could be lead in the direction of reform. â€Å"Those that are in favor of the need for improved enforcement argues that reform is needed to both strengthen border security and to put together a dependable interior worksite system to prevent employers from hir ing those not certified to work in the United States. (Tessada, 2010) And those in favor of legalization would like a program that allows immigrants who have lived in the United States for a certain number of years and who are suitable to apply for legal status and the right for occupation to work. In conclusion, when it comes down to immigration, people need to be able to trust the system. Americans need to know that their government is fully dedicated to enforcing the law and securing the border—and that this responsibility is being taken care of very seriously. Law enforcement needs to be better equipped with the legal tools and the required funds to deal with border-related and immigration-related crime. †(White, 2010) Immigrants need to be able to plan ahead for the future —they need to know everything that is included in the laws once they have been reformed, there is going to have a system that actually works, and that the general nature of our immigration laws will last, and they need to know that they will have as many responsibilities as they do human rights. Works Cited

“Red Badge of Courage” by Stephen Crane Essay

In the â€Å"Red Badge of Courage† Stephen Crane demonstrates the use of naturalism. The novel shows how Henry, a young union soldier, struggles with war and becoming a man. Henry joined the war because he wanted to experience the glory of fighting and winning. While Henry is in the wilderness, Crane uses nature as naturalism and makes nature a model for Henry’s acts. In â€Å"The Red Badge of Courage† there are many themes. One is learning to be a man. At the beginning of the novel Henry is at war with himself. He wants to have glory and be a war hero, but he is afraid that he will flee. He tries to prove to himself that he will not flee in battle. He feels alone because he can’t tell anyone about the doubt he has in order to not be made fun of. Henry decides he will not know whether or not he will run away until he actually gets to battle. When he goes to battle and flees in chapter seven, he throws a pinecone at a squirrel and decides that this was a si gn from nature and that it is only natural for one to run away from danger. Another main theme in this learning the meaning of courage and finding your own. In chapter one there is a flashback of Henry leaving for the Union Army. His mother gives him a speech and tells him no matter what he needs to do the right thing. This gives him a new meaning of the word courage. He learns that having the courage to do the right thing is just as important as having the courage to fight for what you believe in. I think Henry didn’t find his true courage until towards the end of the story. The sun ray coming through the cloud symbolizes Henry’s peace with himself. There are strengths and weaknesses of how Crane develops the theme. For example some strengths are how Crane used imagery to paint a clear picture in the reader’s head, when Henry went back to the battle more of a man, and how Crane’s use of wording showed how Henry’s perspective changes from being afraid to understanding and accepting who he is. A weaknesses Crane has is the grammar of the characters. It tends to be confusing in some parts and I don’t find it reader friendly. On the contrary if he had taken away the awkward grammar it could have taken away from the overall story. Another weakness is the lack of detail in the setting. Naturalism relates to the theme of manhood because Henry was inexperienced and this was probably why he fled from the battle. Henry’s action and the conditions that surround him are consistent with this point of view because of the detailed revelations  of Henry’s thoughts and his wide range of emotions, including fear, joy, doubts, and pride. The point of view is interesting because Crane wasn’t alive when the story took place, nor had he ever been in battle before writing the story. At the beginning of the novel Henry is childish and afraid. He wants a reputation as a fierce warrior but, he is scared. As the story progresses, he learns more about himself and who he wants to be. He discovers that he is fighting for greater things than his reputation. At this point in the book the true Henry Fleming, a brave and courageous man, is revealed. To conclude, â€Å"The Red badge of Courage† is a great book about a young boy becoming a man. I think Crane got his point very well with his use of naturalism and imagery. I believe this book proves that true courage is not being brave, true courage is being terrified, but continuing to go anyways.

A CRITICAL APPRAISAL OF THE LITERATURE EXPLORING NURSING MANAGMENT OF review - 1

A CRITICAL APPRAISAL OF THE EXPLORING NURSING MANAGMENT OF PATIENTS WITH PSYCHOSIS WHO ENGAGE WITH SUBSTANCE MISUSE WITHIN MENTAL HEALTH SETTING IN THE UNITED KINGDOM (UK) - Literature review Example A standard urine toxicology screen for controlled-substance abuse was negative. Â  Both the patient and family members denied any relevant history of medical or psychiatric disorders. Upon direct interviewing, the patient denied taking any prescription medications. When asked about over the counter medications, she admitted taking ibuprofen for occasional headaches, and stated that over the past three weeks she had been taking some Chinese herbal diet pills daily, that she had recently purchased over the internet, but could not remember exactly how many she had taken every day. She stated that the diet pills were recommended by a friend who was able to lose 27 pounds over a period of 8 weeks. She also noted that just a few days after initiating the diet pills she started feeling anxious and had difficulty falling sleep at night. The patient was started on risperidone 1 mg orally twice daily, was not permitted to take her herbal diet pills, and showed significant mental improvement o ver a period of just four days. The herbal diet pills she had been taking were subsequently identified as a brand that had previously been recognized as possibly containing a synthetic chemical stimulant. Herbal medicines are gaining increasing popularity as both dietary supplements and complementary remedies. They are generally perceived as safe and effective because of their presumed natural origin. However, common problems seriously affecting the integrity of herbal medicines include adulteration, contamination, lack of standardization and inappropriate or purposefully misleading labeling. Dietary supplements for weight control should be safe. However, prescription drugs have been found to be added to some herbal formulations in significant concentrations, which are then marketed as dietary supplements or natural nutritional products. One prominent example is sibutramine, a drug that is currently approved in the US for treating

A perfect Utopia in the words of John Lennons song Imagine Personal Statement

A perfect Utopia in the words of John Lennons song Imagine - Personal Statement Example There are several little fishing villages dotted around its coast, contributing to a thriving industry.   The climate is Mediterranean, with hot dry summers and mild winters.   Although the rock formation is volcanic, there are ancient and effective irrigation and desalination systems in place that help maintain its lush vegetation. While there are no forests, the island is full of many varieties of wildflowers and is ablaze with color and light. The farming and fishing produce surpluses and the revenue go towards maintaining two modern hospitals, free education for all, utilities, and goods not manufactured on Utopia.   Traditional crafts such as lace making, pottery, and winemaking also contribute to the commonwealth of a shared economy. Children are valued and treated as the most important asset in society, not just for the joy they bring to individual families.   They are perceived as the future, the greatest wealth.   Older people are cared for within the family or com munity as a whole and valued for their wisdom.   The elders ensure that laws and customs are passed down, so helping to maintain the moral and ethical structures that have existed here for over 2000 years, leading to peace and happiness for all citizens. Religious beliefs vary, with no specific limits; it is about personal choice; but the overall law of â€Å"Do no harm, and if harm is done, ask forgiveness and make reparation.† has taken on religious significance.  Ã‚  ... There are no age or gender limitations for being a senator, anyone over 14 can take the post, once chosen by their community. It is customary to share goods, skills and labor. There are no prisons as crime is virtually non-existent. Disputes are settled by discussion, resolved with the help of the participants, their families and senate representatives, who together agree a way forward, in line with the rule of law. All children have free education, and those who wish to, can attend university on Utopia and have funding for foreign studies, all from the common purse. Hospitals too are free, and experts in all fields necessary for this society, are available as a result of the education policies. People give of their time, earn a living salary and nobody is left without the means for a happy, healthy life. The atmosphere is happy and relaxed; people really care about each other, looking out for each other's welfare. Divorce is minimal and the extended family provides great physical and emotional support for all. Utopia operates like a big family, and celebrating and sharing suffering together is the norm. Strangers and visitors are welcomed and easily absorbed, just so long as they keep to that one law, and are willing to share their talents and skills for the good of all. As More's vision of Utopia is Greek for "no place", this perfect island and its society might only be a dream. It would be so great if such a dream were to become reality. But as John Lennon pointed out, "You may say I'm a Dreamer, But I'm not the only one"so maybe, just possibly, there is hope for a true Utopia one day.

Write an analysis paper on IranContra Essay Example | Topics and Well Written Essays - 1250 words

Write an analysis paper on IranContra - Essay Example Let us first consider the actions of Lt. Colonel Oliver North and compare them to the ideas put forth in the constitutional paradigm by Paul Roush. According to Roush, "other loyalties may intervene, for example, those to family, to Supreme Being, etc. As long as the intervening loyalties do not conflict with the loyalties of the profession, the oath is still being complied with." Here is the conflict of loyalties: the Congress had clearly forbade the funding of the Contras with the Boland act, yet North claimed that he participated in the funding of the Contras under orders of his superiors. If he followed his superiors orders, he would be breaking a congressional law; if he disobeyed his superiors, he would be guilty of refusing to follow orders. The constitutional paradigm then states that one must resolve conflicting loyalties; however, it would not be possible to resolve these conflicts. These two issues were completely at odds with one another. This is where the third aspect of the paradigm comes into play. If one is unable to resolve these conflicts, the person should resign. North decided, however, to follow the commands of his superiors and broke the Boland amendment and a trade and arms embargo against Iran. The constitutional paradigm has a fourth condition under which it allows for the violation of justice, but this was not followed by North. The fourth condition states that if there is a "fundamental violation of justice," and resigning from one's position would be just as immoral because it would allow this violation to further continue, then one must choose to disobey to attain a higher good. There are two main aspects of North's actions that should be considered. First, did he actually have moral objections to his superior's orders If so, according to Roush, he should have attempted to resolve this matter though legal actions first. If this was not possible, he should have publicly refused to follow the orders of his superiors, and then he would have had to been willing to accept the consequences of his actions. Secondly, if North's objections were to the Boland Amendment, then what should have been done was to make the fact known to the public that he intended to fund the Contras and been willing to accept the consequences of those actions. Those steps were not taken. According to Roush, "the fundamental problem was the failure to resolve in advance of action." Whether his actions came from a belief that the contras should be funded or that he should follow the orders of his superiors despite the illegality of the orders, he chosen actions brought disgrace to this country. North's destroying of the government files that would have implicated others furthered his disdain for the laws of his country. Though he claimed that he was merely protecting other people's lives, that was not his decision to make. Each person involved in this matter had to go through the same process as he did to decide what course of

Marketing Essay Example | Topics and Well Written Essays - 2250 words - 10

Marketing - Essay Example The product lines that are considered are â€Å"Voice Recognition Device.† (Voice recognition device, 2005). Through the use of voice recognition, it is possible to direct and control computer applications without having to use one’s hands to do the job. This is widely used by managers, artists, students, parents, home and office usage etc. â€Å"The firm we now work for is currently developing a new type of voice recognition device (VRD) with advanced capabilities for controlling computer applications using spoken commands. It was our job to move the product to the top of the market and earn profit for our firm by understanding the market, competitors and other trends in the external environment.† (The marketing game, 2009). The two constraining factors in this Marketing game are the Sales Budget that offers the scope for funding various activities that are needed for a game of this kind. Secondly, the marketplace needs to take the competitive moves taken by three competing firms in their bid to create value and revenue chains for their respective businesses. There are also aspects in terms of whether advertising expenditures are paying off and also whether this is influencing the final outcome of business. Another aspect that needs to be considered is, paying close attention to what the competitors are up to. â€Å"In a dynamic market it is rare that a manager can succeed without paying close attention to competitors and what they are doing, and without thinking through what they are likely to do.   Success in The Marketing Game! Is much more likely for those managers who take some time to think carefully about the competitive effects in the market.† (Otjen n.d.). There are only four makers of this VRD in the market. One is the product line which we are responsible for developing; that is, PAMAY and the competitors are Synnergy, Speak, you’re your voice. Synnergy is now in the number one position with 41% market share, You’re has 14% share

Analysis of the attempted merger of AT&T and T- Mobile Research Paper

Analysis of the attempted merger of AT&T and T- Mobile - Research Paper Example Both the organizations contended that the proposed merger lacks the capability to affect the wireless service competition. They stated that other wireless service providers can easily replace the competition lost because of merger and the merger would dwarf the effects of anti-competition. AT&T hoped to buy T-mobile from Deutsche Telecom with the deal amounting to 39 billion dollars. With the effect of the deal AT&T became the largest mobile phone service provider in United States as the deal came with more than 33 million subscribers. If the deal would have been accepted AT&T would have enjoyed a market share of 43% widening the gap with the competitors further (Communications Workers of America, 2011). Research questions Whether the attempted merger between AT&T and T-mobile good or not. Literature Review and Analysis Some researchers posed the thought that the merger would contribute to enhance the market power. The wireless market as well as the post paid market is highly concent rated at the national level using the brink of guidelines of Horizontal Merger. The concentration falls in the range where DOJ and FTC conclude. The guidelines provide that concentration and market shares are measured on revenue basis. The revenues are attributable to the facilities based carriers in the wireless market. Using Herfindahl-Hirschman index they showed that the approach will contribute to enhance market power. It was found that T-mobile continued to be the significant competitor within the market structure (The New York Times. 2011). The other competitors did not have the capability to deal with the slack that resulted from the elimination of T-mobile from the framework of competition. The efficiency claims of AT&T were overstated and the efficiencies resulted from the merger was not good enough to overcome the effects of anti-competition. It was also found that the merger was likely to increase the competitive disadvantages for the other players in the market (Besen, K letter, Moresi, Salop and Woodbury, 2012). The costs got higher while the quality standard got reduced. The effect was also felt on roaming services by limiting the access of the players on leading edge handsets. The competitive significance of the players would have suffered and would have led to recreation of wireless duopoly. The prices of wireless services fell and reversion to effective duopoly would reverse the gains from wireless competition. The merging companies were not offering differentiated products at different local prices on the basis of local conditions of competition. Therefore it was necessary to evaluate the competitive effects of national market as well as the separate conditions in different local markets (The Centre of Media Justice, 2012). If concerns are found at the national level then it would not be possible for the concerns to take care of the localized markets. At one time the Guidelines of merger stated that only small antitrust markets would be analyz ed but the approach is ignored by antitrust agencies policies. If the deal would have really taken place the consumers would have been harmed by two waves. The current customers of T-mobile will now have to opt for AT&T’s expensive phones and data plans rather than the value priced smart phones and cheap data plans. The main aim of AT&T in the merger was to create a

International trade Essay Example | Topics and Well Written Essays - 1750 words

International trade - Essay Example It will then look and how tariffs, quotas and subsidies affect real income in small countries. Lastly, it will look at arguments against free trade and their validity from a national perspective. The Ricardian Model of International Trade The Ricardian model of international trade is one of the earliest models of international trade. This model of trade emphasizes comparative advantage that comes about due to technological differences which act as a critical factor behind trading activities. Unlike the other theories of international trade that argue that trade only benefits certain countries and is unfavorable to others, this model contradicts this notion arguing that trade is beneficial for all countries that take part in the international trade (Feenstra, 2003). Its built on six basic assumptions: (1) Two countries are involved in the trade; (2) there are only two goods produced; (3) labor is the sole factor of production (Goodwin, Nelson, Harris, Roach, & Devine, 2009); (4) there is perfect competition across all markets such that goods are priced at cost in the nations producing them; (5) an assumption that labor is homogeneous within domestic boundaries, however, its productivity is different across the nations; and (6) the goods produced are viewed as homogeneous across the countries (Stern, 2011). According to this model of trade, gains from the trade become possible because of the comparative advantage. The basic idea is that if a country has to benefit from the trade, it is the country’s opportunity cost that matters and not its actual costs. The opportunity cost of a given product (a) is how much of some other product, (b); one country has to give up in order to produce one unit of the other product (a) (Carbaugh, 2010). Based on this explanation therefore, each country will stand to benefit only if it produces a particular good for which it has the lowest opportunity cost. A country’s opportunity cost is what will create gain in the fr ee trade. The gains from the trade are made possible due to comparative advantage that one country has over the other. Comparative advantage comes in if the opportunity cost of producing that good in terms of others goods is less compared to the other country. Thus if the opportunity cost of country A is lower than the opportunity cost of country B, then country A has a comparative advantage over country B. Therefore both countries benefit from the free trade if each country exports the goods with which it has a comparative advantage over the other. The Heckscher-Ohlin (H-O) Model of Trade Heckscher and Ohlin in there theory explain that the basis for international trade is due to factor endowments. This theory is an advancement of the Ricardian model of international trade that advocated for the comparative advantage as the basis for international trade. The Ricardian model failed to explain how the comparative cost advantage exists (Goodwin, Nelson, Harris, Roach, & Devine, 2009). This theory on the other hand proposes that this difference in comparative costs is due to: (1) differences in endowment of the factors of production; (2) the fact that production is dependent on the factors of production which are used with different degrees of intensity in the two countries. Therefore, this theory advances that the differences in factor intensities in the production functions of goods and the actual differences in relative factor endowments of the countries which explain international differences in the

Letter of Intent Essay Example | Topics and Well Written Essays - 500 words - 1

Letter of Intent - Essay Example Having achieved Magnet designation and being recognized as a National Cancer Institute Cancer Center and an exceptional Level 1 Trauma Center, I am fully aware that the University of Virginia Health System has been known to have established profound commitment to community service and devotion to leadership in healthcare and research. To align with this sense of mission, I would like to be identified with its continuous drive toward innovation and excellence to ensure the highest quality of care attainable. I long to adequately take part in significant changes that make the pharmacy department up-to-date in meeting current demands as impressive as the ongoing hospital expansion. If possible, I look forward to pioneering a much-improved patient care, one that goes with deeper levels of enthusiasm and compassion, thereby surpassing traditional expectations. I also feel strong about plans for new pharmacy model as to engage them at depth, imagining the flexibility I would enjoy having t o work with almost the entire clinical staff upon rotation within multidisciplinary teams. After thoroughly speaking with Scott Joiner and Dr. Stephanie Mallow-Corbett regarding the opportunities at the University of Virginia Medical Center, I am convinced with utmost sincerity that these potentials are well-suited to be carried on here as I proceed to seek further growth in fulfilling my responsibilities as a registered clinical pharmacist. I do believe that this position makes an ideal opportunity to collaborate with peers who would be interdependently capable of helping me continue to strengthen applicable analytical skills, entertain difficult tasks and willingness to discern new set of values and skills in keeping up with development and advances intended for pharmacotherapy under multidisciplinary approach. I am confident that my knowledge, ambition, and strong leadership

Internet Banking in India Essay Example for Free

Internet Banking in India Essay The banking sector in India has undergone a rapid transformation. Almost a decade ago this area was limited to nationalized banks and cooperative. Then came the multinational banks, but were these limited to serve small elite.  One could consider the past as the Middle Ages in the banking sector, in which each branch of the same bank acted as independent information silo and multichannel banking (ATMs, Net Banking, tele-banking, etc) was almost nonexistent. The main reason for this first transformation is due to improved methods developed encryption security and Internet. The second reason is that banks do not want to lose a potential market share for banks that are quick to offer their Internet services. The objective of this research is just comparing the modern era banking system with the old one. The evolution of modern banking technology began with the use of advanced machines shipping Ledger (ALPM) in the 1980s. The Reserve Bank of India, which is a central policy under which several public sector banks, financial institutions, NBFCs etc. working in India had advised then all banks to go massive computerization branch level. Two options were raised i. e. either to automate the front office or office. Many banks opted for ALPM office automation in the first phase. Banks as State Bank of India, a public sector commercial bank, focused on automating back office in branch level. The Rangarajan Committee 1985 report said the banks had to get computerized. The second wave of development called for Total Bank Automation (TBA) in late 1980. This automated both the front-end and back-end operations within the same branch. TBA compound total automation of a particular branch with its own database. In the third wave, the new private sector banks entered the field. These banks have opted for a different model of having one central database instead of having multiple databases for all branches. This was possible thanks to the availability of good network infrastructure. In the beginning of the 1990s, the cost of the leased line goes down. The DoT was expanding its capacity and new technologies were being implemented. Earlier, banks were unsure of directing the whole operation through a single data center. However, when a couple of private sector banks implemented efficiently, other banks began to show interest, and also began consolidating their databases in a single database [8]. Banks follow this movement by choosing appropriate application software that supports centralized operations. The fourth wave began with the evolution of ATM delivery channel. This was the first stage of training the client for their own transactions. The second stage was Suvidha experiment in the city of Bangalore in India. This showed the power of technology and how the scope can be increased at a rate unusually large. Seeing this, all banks began to renew their retail distribution channels. Their main focus became the number of customers they can service at a lower cost. The main channels are chains such as Internet banking and mobile banking. After this came alliances for payment through different gateways. The third major event happening now is the real time gross settlement system of the RBI. Once this is in place, transactions between banks can be done through the settlement system, online, electronically. So collections will become very fast. Within five years, most transactional services are provided by way of the Internet. Net-based banking takes only 10 percent of the operating costs of conventional banking practices and services. Because banks will play a key role in terms of public services related to electronic money transactions we feel that cooperative banks NET-Banking should consider in a big way. A cost comparison study by IBM Global Services Consulting Group clearly shows the advantage of using Internet for banking services through another Traditional media. The opening of the Indian banking sector to private players acted as a turning point for the transformation. De-regulation efforts led many financial institutions (such as HDFC and ICICI) and non-financial institutions entering the field of banking. With the entry of private players in retail banking and with multinationals focuses on individual consumers in a big way, the banking system experienced a change a phenomenal. Multi-channel banking gained importance. For the first time consumers have the option conducting transactions in either the traditional way (through the bank branch), through ATMs, by phone or through the network. Technology played a key role in providing this multi-platform service. Input private actors driven patterns combined with new nationalized banks forced to redefine their core banking strategy. And technology is central to this change. Internet Banking is the most effective means of banking. The bank customers changing relationships significantly, open standards replace property front ends, many-to-many substitution networks single line, links and traditional locking erosion, so that corporations enjoy lower switching costs. Corporations source worldwide and find the best cane. Corporate customers are free to disaggregate their corporate banking shopping, selecting the best genetics for every need, geographic and functionally, and the integrated use of front-end to manage the complexity of multiple vendors. Methodology: Let us now compare the IT journey of two of the leading banks of india i. e. Pnb and hdfc. Punjab National Bank Punjab National Bank (PNB), a public sector commercial bank, has come a long way since March 2000, when IT systems are deployed only 500-odd branches, and was very uneven. Only 35 percent of the bank business was computerized and a number of small software packages running on independent PCs. Now 2003, GNP had 101 branches in a WAN, deployed core banking infrastructure and network works 175 ATMs. It has also deployed a reliable security infrastructure that helps make transactions within its carefree branches. The journey does not end here, but along the way banks gathered valuable knowledge and experience. Some of the preconditions were that the RBI systems must be audited by an independent auditor, and an independent agency should carry authentic out penetration tests. The bank has already had their systems audited by an external agency, and penetration testing process is ongoing. In the process, GNP has developed the skills of its own staff to take charge of security on their own at a later stage. The bank also hire technically trained personnel to provide the necessary knowledge base. With the launch of Internet banking, the bank will also strengthen its security policies. A private sector bank had a centralized IP-based network right from its inception. All branches throughout the country converge at their respective location zonal center, which in turn connects to the data center Mumbai. Based on the nature of the entity and spoke network architecture, the branches are distributed in different regions and each position has an important regional center. Falling branches under a location connected to the hub in the main area. These hubs then connect to the central site (data center) using a combination of 2 Mbps tubes and 64 Kbps, depending on the total volume of transactions passing through. A highlight of HDFC Bank Network is the presence of two or more hubs in one place. Pre-Internet banking A security issue during the pre-Internet has more to do with the internal activities of a company. From the early days as technology solutions for banking applications mainframe, AS400 or Unix- had a lot of security built. Transactions that are directed from the branch to the main server is encrypted no individual passwords and many functions have two levels of authorization. Therefore safety banking largely integrated in the software or the application itself. Today banking in India is not limited to a branch. People have less time to devote to their banking and would like to make use of banking services through other channels. In a competitive market, where services offered command market share, banks are constantly competing for customers. Banking has become a process of choice and convenience. By offering different channels until banks have succeeded in divert their operations from one branch to other channels. The result has been a reduction in the cost per transaction at the branch. An average transaction costs about 100 rupees branch, at an ATM in question Rs. 0, and the Internet is around Rs. 20. But unfortunately a very small percentage of customers out not use the Internet Banking in India. This is due to factors such as low PC penetration, and penetration of Internet itself is low. At present only a few banks (eg HDFC, PNB, etc) have demonstrated the Internet initiative banking and have a strong advantage over other banks through a large number of customers still use ATMs. Typically 55 percent, on average, the operations of these banks are in the ATM, branch 30 percent, 8 percent Phone and 7 percent Internet. As with any new technology issue new face. There are a number of problems faced by these banks. One of the first problems is that of customer service. Banks need to create a whole new customer relations department to help customers. Banks need to ensure that customers receive help quickly if they need help. The major problems or disasters can destroy banks reputation quickly and easily. By showing the customer that the Internet is reliable they are able get the client can trust the online banking more and more. Besides these the first is the main concern of the laws. While Internet banking has no national or state borders, the law does. Companies will have to make sure you have the software in place that can detect when a law of a state to another is being violated. Security of course, is a big problem with banks. Along with security problems and manage cryptographic a bank also has to worry about becoming a far too cold for the customer. Some think the banks offering Internet banking services our increasingly cold and impersonal with customer. Despite the problems that exist however, are not as bad as you think. With encryption and security technology to improve in leaps and with banks and financial institutions are allowed to use 128-bit Internet banking is increasingly Code secure. The future of modern banking integration is, as people have less time for banking. My profile revealed that the banks that offer online banking services are rapidly becoming the choice of citizens in the urban areas. People want to process more transactions online. Soon there will be more activity in terms of applications and services on mobile. Geography is not an inhibitor more, since all can run on the network. Integration will become the next big thing in real. The customer will want a one-stop workshop that will take care of all your needs. For example people will want to buy their mutual funds, redeem his mutual funds, insurance policies buy, renew policies, and buy movie tickets, train tickets and numerous similar transactions through the bank. The ATM still serve as an effective means of dispensing, but the Internet and mobile will be very active. Banks that use the Internet banking have higher rates of return deposits and provide higher interest rates in general, and not have to deal with cashiers, branches, etc. and then in the times ahead and the actual Virtual banks will not dominate the future.

Health Risks of Energy Drink Essay Example for Free

Health Risks of Energy Drink Essay Introduction People want immediate results in the middle of the busy day, after exercise, or any other activity which requires them to recharge themselves. So, instead of focusing on key natural ways such as sleep habits, improving diets we used to go for certain energy drinks available in the market without knowing the pros and cons of these drinks related to our health. Recent researches on the consumption of energy drinks have proved that the excessive use of these types of drinks can cause severe health risk including increase in systolic pressure, insomnia, and various other discussed later in the paper. It is the common phenomena that energy drink used to rebuild the energy lost during the exercise, which is not right. Similarly, it does not help burn calories, neither it speed ups the metabolism nor it provides long lasting energy to our body. Energy drinks are the fastest growing beverages market (Bornstein, 2011). Youth is reportedly consumers more energy drinks than other demographic variable. There are various energy drinks available in the market targeting the same type of crowd with different slogan and appeals. Some have focused on athletes, some on teenagers and students etc. Excessive caffeine can cause various health problems such as insomnia, jitters, nervousness, gastrointestinal problems, and heart palpitations. Background Statement We see various TV ads focusing on red bull, 5-hour ENERGY, monster etc so are these drinks shelved at the supermarkets. However, American Academy of Pediatrics (AAP) and UK drug inspecting agencies has reported severe health related issues on the consumption of energy drinks. The sales of energy drinks in UK and other parts of the world is increasing so are the concerns after the researches made on this particular subject. Hence, the need is to review the myth surrounding energy drinks consumption. What are energy drinks? According to UK soft drink report (2012), soft drinks are â€Å"traditional glucose based energy drinks; functional or stimulation energy drinks which claim a particular energy boost from caffeine, Guarani, turbine and ginseng or other herbs or some combination of these ingredients†. The ingredients used in these energy drinks act as a stimulant to the central nervous system of our brain. These include caffeine or Guarani and vitamins etc. Health Risk There are various serious health risks associated with the consumption of energy drinks. Some of these health risks are discussed in this section. Drinking energy drinks in moderation is not necessarily harmful. Excessive consumption of energy drinks containing caffeine, however, can result in the same health effects related to consuming too much caffeine, such as insomnia, jitters, nervousness, gastrointestinal problems, and heart palpitations. Like sodas, the amount of sugar and empty calories (calories that do not contain nutrients) in energy drinks contribute to poor dietary health when consumed regularly. Hence, the affects of these drinks are short term as well long term. These affects are categorized below: Short term affects †¢ Hurts performance †¢ Increased heart rate †¢ Abnormal heart rhythm and other problems †¢ Crabby †¢ Trouble Concentrating †¢ Negative interactions with medications †¢ Increased Blood Pressure Long term affects †¢ Caffeine Addiction †¢ Liver Failure †¢ Sleep Apnea †¢ Kidney Failure †¢ Cardiovascular Disease So, it is better to be aware of these health issues and do not use more than 100mg/day of the caffeine as per health official recommendation. Conclusion After reviewing the ingredients, myths, and other factors surrounding the energy drinks it can be concluded that excessive use of caffeine i.e. by consuming more energy drink will certainly lead us to the several health risks which might be short term as well as long term. So, the need for the people is to get educate themselves, so is the responsibility of the energy drink manufacturers to warn the customers of the potential health hazards associated with the particular drink. References Roy-Bornstein, C. (2011). Just Say No to Energy Drinks. Pediatrics For Parents, 27(7/8), 11. UK soft drink report (2012) Available at: http://www. britishsoftdrinks. com/PDF/UK%20soft%20drinks%20report%202012. pdf.

Black Turtle Group Business Analysis

Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per Black Turtle Group Business Analysis Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per